- "They are passionate about what they do and have real tenacity to keep going, even with particularly challenging roles."
With social media becoming more and more popular, it is no wonder the way we communicate has changed. It began as an informal way to connect with friends and has evolved into something much bigger.
Social media is important in the recruitment industry. It is a new way for both candidates to look for jobs and businesses to look for candidates. Continue reading to find out how social media can have an affect on your job search.
Social Media Candidate Searches
Having a social media profile allows employers to see who you are outside a CV, cover letter, or interview. But did you know that over half of employers have rejected an applicant due to their social media posts?
Research conducted by Career Builder found that 55% of employers have seen something on social media that affected their decision to hire a candidate.
The research also found that 48% of recruiters use social networks to find out more information on potential job candidates. Of those who currently don’t use social media to vet candidates, 12% say they are planning on doing so soon.
It is not only social networking sites which employers use as investigative tools. 50% of recruiters have admitted to using search engines to research candidates. 21% said they do so frequently or always.
At the top of the list for negative social media posts were drinking and drug habits at 45% rejection rate. 39% have rejected applicants who have bad-mouthed their previous employers and employees online. Inappropriate photos (38%) was another factor that ruled out some candidates.
It’s not all bad news for people with social media accounts. A third of those surveyed claimed they had found content that made them more likely to hire job seekers.
Rosemary Haefner, Vice President of Human Resources at Career Builder, believes job seekers should pay more attention. There are risks of posting online and it “can affect their chances of getting hired down the road”.
She said: “Job seekers need to stay vigilant and pay attention to privacy updates so they know what information is available for others to see. Take control of your web presence by limiting who can post to your profile and monitoring posts you’ve been tagged in.”
Finding Employment with Social Media
As well as keeping your social media profiles up to date, you can utilise the platforms to search for a new job. Most businesses are using social media to advertise job roles, meaning it should be a big part of your job search strategy. Sites such as LinkedIn and Facebook offer a specific job board for active job seekers.
Aberdeen Group says that 73% of 18 to 34 year olds found their last job through a social network.
LinkedIn is the social media platform where candidates turn to look for jobs. There is a job board where you can search for vacancies in a specific location. It also offers a range of other filtering options. LinkedIn gives job seekers the opportunity to research into companies to learn more. It also provides the ability to create a job alert to hear about job openings instantly. On this social media businesses must pay for the privilege of posting a job.
Facebook also has its own job board which functions in the same way. Whereas LinkedIn charges to post jobs, on Facebook any business can advertise vacancies. The free service is great for recruitment with small budgets. But it also means there are a lot of adverts for lower paying jobs.
For example, if you’re looking for a managerial role, you are more likely to find job opportunities on LinkedIn.
Social Media Company Searches
Recruiters and hiring managers use social media to find out more about you. But you can also use social media to find out more about them.
It is important for businesses to have a good social media presence. Lots of candidates look at a company’s social media as a background check. A company that has a great social media presence can attract good, young candidates. The modern use of social media will appeal to the younger generation.
Whichever channel you are researching on, keep in mind that each has its own culture. For example, LinkedIn is a professional network where people communicate about work subjects. Facebook is much more personal. If a business uses the same approach on both networking sites it would be poor communication.
It is vital the company hit’s the right tone with potential employees on social media. They must give them a real flavour of what it’s like to work for their business.
Find out 8 ways to make your social media profile an employer magnet with Monster.
Finding Candidates with Social Media
Social media platforms are a great way for business to interact with consumers. The potential reach on these popular platforms is huge. They are a fantastic marketing tool.
With 1 in 4 people having an online account, it is no wonder employers turn to social media to source candidates.
Recruiters and hiring managers search for job candidates by using social media websites. This is called social sourcing. Sourcing can help to find candidates who are not looking for jobs, but might consider the right opportunity. These are called passive candidates.
So keeping your social media profile updated is beneficial in many ways. Your profile can help employers find out more information about you as a person. It will also help you to appear in candidate searches.
The Future of Social Media and Recruitment
We can conclude that social media is very important in all aspects of recruitment. On one side, the company can market their company to candidates. Candidates can get a feel for the company and decide whether its right for them. On the other side, the recruiter can look at candidates profiles. They can review and decide whether they would be a good fit for the job.
Social media is changing rapidly. It will transform the way people search for jobs, and how we recruit for candidates. Keep up to date with your social media to ensure you do not miss out on your next job opportunity!